Composable, APPs-Ready CDP
Customer Data Platform (CDP) for Australia 🇦🇺
Your data hosted on your servers — Meiro is a real-time, composable CDP that deploys locally in Australia on your cloud of choice or on-premise, ensuring full data residency and compliance with the Australian Privacy Principles (APPs).
- Hosted in any of Australian data centers
- On-premise deployments available
- Self-hosted / VPC deployments
- Complies with APPs
Get in Touch with Our CDP Experts
Deliver Personalised Experiences Across Australian Engagement Channels
SMS
With near-universal reach via Telstra, Optus, and Vodafone Australia, SMS remains the most reliable direct channel.
- Trigger purchase reminders and loyalty offers
- Deliver onboarding and service notifications
- Use SMS as a supporting touchpoint in omnichannel journeys
Social & Paid Media
Meta (Facebook & Instagram), Google/YouTube, TikTok dominate paid reach in Australia.
- Improve targeting and attribution with conversion API
- Power look-alike campaigns based on loyal customer profiles
- Export cookie/email-based custom audiences to ad platforms
Live Chat
Web chat is a primary service and sales channel across Australian banking, telco, retail and utilities websites and apps.
- Trigger real-time journeys from chat events (intent detected, CSAT/NPS, abandonment)
- Seamlessly hand off to human agents (Intercom, Zendesk, Genesys, LivePerson) with full CDP context
Email remains a cornerstone of digital communication in Australia across all industries.
- Deliver welcome series and personalized onboarding journeys
- Build post-purchase nurturing flows that cross-sell or upsell
- Extend loyalty program engagement with targeted newsletters
Most Frequently Used Out-Of-The-Box Models & Audiences
RFM Segmentation
Identify your most loyal, high-value customers and tailor VIP experiences or premium offers.
Customer Lifetime Value
Predict long-term revenue potential of each customer and allocate marketing budgets more effectively.
Churn Score
Spot at-risk customers before they leave, and trigger proactive retention journeys.
Win-Back Campaigns
Target lapsed customers with context-aware offers that maximize the chance of returning.
Dormant Customer Reactivation
Detect inactive customers and re-engage them with personalized offers.
Engagement Score
Measure activity across channels to identify your most active customers and nurture them further.
How Meiro Fits in Your Architecture
Real-Time Activation
Trigger journeys to WhatsApp, SMS, and email in real-time. Sync privacy-safe audiences to social ads and display platforms.
AI-Ready
AI is only as smart as the data you feed it. Meiro CDP fixes your data foundations so every AI-generated insight, decision, and campaign drives real business value.
Compliance with APPs
Deploy in AU regions or on-premises with zero vendor data access. Your data stays within Australia, in your private infrastructure, meeting the strictest data sovereignty requirements.
Composable Architecture
Integrates with CRMs, data warehouses (BigQuery/Snowflake), analytics, marketing, and advertising platforms.
APPs Compliance & Data Protection
Flexible, AI-driven Customer Data Platform designed for enterprise-grade security, transparency, and control.
Protect personal information with technical & organisational controls, including during transfers; meet OAIC OPC breach requirements.
Store and process data in AU where required and govern cross-border disclosures.
Process on a lawful basis; give clear notices; capture and honour consent/preferences with auditable records.
- Deploy in AU cloud (AWS/Azure/GCP/Digital Ocean) or on-prem
- Data stays in your tenancy; region-pinned processing
- Aligned with OAIC & NZ OPC guidance
- Audit trails + consent logs
- Cross-border controls (APP 8 / IPP 12)
- DSAR automation (access, correction, deletion)
- No vendor data access: your data stays in your infrastructure
Cloud & Infrastructure Options in Australia
Data sovereignty and secure hosting are key for APPs compliance. Deploy Meiro in your VPC (GCP/AWS/Azure), on OCI, or in local data centres — including on-premise with zero vendor access to your data.
Available in Sydney and Melbourne for low-latency, compliant deployments.
Learn more →Sydney and Melbourne regions with private networking and Australian data residency.
Learn more →Sydney and Melbourne with high availability and local processing.
Learn more →Sydney region for Australian hosting in your own DO VPC; suitable for AU data residency.
Maximum control and full compliance with national and sector-specific regulations.
Learn more →Operate Meiro on your virtualised stack in AU facilities with full tenancy control.
Start with the experience built for your team.
Two different products. Two different entry points. Each designed for how your team actually evaluates software.
Try Pipes for free
Full product access on real infrastructure. Evaluate Meiro Pipes with your own data, your own events, your own stack.
- Ingest events and configure identity resolution from day one
- Connect your warehouse, CRM, or ad platform via 300+ destinations
- Full REST API and CLI access throughout your trial
No commitment · No credit card · 30-day trial
Explore the interactive demo
A self-guided, on-demand walkthrough of the full Meiro CDP. Real product. No setup. No scheduled call.
- See unified customer profiles and audience building in action
- Walk through omnichannel activation across email, push, and ads
- Understand how Meiro captures data, resolves identity, and powers journeys
On-demand · No sign-up · ~8 min
Need a personalized walkthrough with a Meiro expert? Book a custom demo →
Meiro vs. Traditional SaaS CDP Vendors
| Meiro | Traditional SaaS CDPs | |
|---|---|---|
| Data Storage | ✓ Runs in your infrastructure — cloud or on-premise. | ✗ Data stored in vendor-controlled cloud. |
| Deployment model | ✓ Private deployments in any region, any cloud, or on-premise. | ✗ Multi-tenant SaaS. |
| Data residency compliance | ✓ Fully compliant, as data can be stored in any cloud data center or on-premise, anywhere in the world. | ✗ Limited; cloud-centric with a few regional options. |
| Security | ✓ No external data storage = reduced breach risk. | ✗ Increased exposure through third-party data processing. |
| Architecture | ✓ Composable and infrastructure-agnostic. | ✗ Mostly monolithic and vendor-specific. |
| IT & Marketing alignment | ✓ Governed by IT, used by Marketing. | ✗ Often designed only for Marketing — little IT visibility & control. |