REVERSE ETL · MEIRO PIPES
Your warehouse data is already complete. Now make it work in every downstream tool.
Connect directly to Snowflake, BigQuery, or Databricks. Resolve identity, build enriched segments, and push them to your CRM, ad platforms, and email tools — on your schedule or in real time. Your warehouse stays the source of truth. Data never leaves your infrastructure.
Results from Meiro customers
Trusted results at scale
92% Increase in Return on Ad Spend — DER Touristik
$200K Additional revenue in 30 days — DER Touristik
400M+ Events activated monthly — Komerční Banka
How It Works
From warehouse to every downstream tool, in four steps.
01
Connect
Create a Warehouse Connection in Meiro Pipes. Snowflake, BigQuery, and Databricks are supported. Define a Model — select the table, map the identifier columns (email, user_id, customer_id) to Identifier Types. The connection is validated before any data is read.
02
Resolve
Meiro reads the warehouse table and ingests each row as an event. Those events are then attributed to customer profiles through identity resolution — the same graph that processes real-time behavioral events from your website and apps. One profile per customer, combining warehouse attributes and behavioral history.
03
Segment
Build an audience in Meiro Audiences using any combination of warehouse attributes and behavioral events. Segment by purchase history, subscription tier, propensity score, last active date — any dimension in the combined profile.
04
Activate
Create a Profile Destination with a custom JavaScript send() function. Choose On-Demand Export for a one-time send, Scheduled Export for recurring syncs, or Live Profile Sync for near-real-time delivery. Delivery history is logged per destination.
Data In
Connect warehouse sources to the same identity graph that processes real-time behavioral events.
Connect your warehouse
Native connections to Snowflake, BigQuery, and Databricks. Warehouse data joins the same identity graph as real-time behavioral events — no separate pipeline required.
Reverse ETL
Reverse ETL turns warehouse query results into events. It is the right source type when the data already lives in SQL and should join the same event ingestion pipeline as your other sources.
Activation Out
Define where profiles go and how — on demand, on a schedule, or in real time.
Any endpoint
Push to any destination
Profile Destinations are custom JavaScript send() functions. Write once, deliver to any HTTPS endpoint — CRM, ad platform, personalization engine, email tool, internal service. No connector catalog required.
On-Demand
On-Demand Export
Trigger an export once, manually. For one-time sends, CRM backfills, or validating a destination before putting it on a schedule.
Scheduled
Scheduled Export
Set an interval — hourly, daily, or custom. Meiro delivers updated profile batches automatically, without custom orchestration.
Real-time
Live Profile Sync
When a profile changes, the destination receives the update in near real time. For CRM fields and personalization APIs that trigger on lifecycle events.
Warehouse data that reaches every tool — without leaving your infrastructure.
Meiro supports two ingestion modes. In full ingestion mode, events are stored, identity resolution runs, and unified profiles are built inside your infrastructure. In zero-copy mode, Meiro reads from your warehouse directly — events are not stored, identity resolution is skipped — and routes enriched data to any destination API via custom send functions. Either way, your data never leaves your infrastructure or moves to a third party for enrichment or routing.
Three activation modes. Batch, scheduled, or real time.
Not every sync has the same urgency. Meiro gives you three activation modes so the delivery pattern matches the use case — without building separate pipelines for each one.
Your warehouse investment is not a prerequisite.
Pure Reverse ETL tools require a mature, governed warehouse before they work. Meiro does not. You can connect a warehouse and activate immediately — or start with real-time behavioral data collection and add warehouse modeling later. Both paths share the same identity graph and the same Profile Destinations. You do not re-architect when your data maturity grows.
Destinations
Push enriched profiles to every tool your team uses.
CRM systems
Salesforce, HubSpot, Pipedrive, or any CRM with an API. Push identity-resolved profile attributes directly to contact or lead records.
Advertising platforms
Google Ads Customer Match, Meta Custom Audiences, and programmatic platforms. Feed first-party identity-resolved audiences as match keys — no cookie dependency.
Email and SMS platforms
Mailchimp, Braze, Klaviyo, or any email/SMS tool. Sync enriched profile attributes and audience membership directly to subscriber lists or contact properties.
Personalization engines
Any personalization API or recommendation service that consumes profile context. Deliver customer attributes in the payload format the tool expects.
Analytics platforms
Amplitude, Mixpanel, BigQuery Analytics, or any tool that benefits from enriched identity. Push computed attributes back into your analytics layer.
Any HTTPS endpoint
Profile Destinations are custom JavaScript send() functions. If a tool has an API, Meiro can push to it. No native connector required.
Why Meiro
Not just a pipe from your warehouse to your tools.
vs. Hightouch and Census
Hightouch and Census sync warehouse rows to destinations. Meiro resolves identity and adds real-time behavioral context first — so what reaches your CRM or ad platform is an enriched profile, not a table row.
vs. Segment and SaaS Reverse ETL tools
SaaS Reverse ETL sends your customer data to a third-party cloud for processing. Meiro runs inside your infrastructure. Your data never leaves your environment for enrichment, routing, or AI processing.
No warehouse required to start
Pure Reverse ETL tools require a mature warehouse as a prerequisite. You can start Meiro with real-time event collection and connect a warehouse later. Both paths use the same identity graph and the same Profile Destinations.
Success Stories
