IDENTITY RESOLUTION SOFTWARE
Turn Anonymous Visitors into Engaged Customers with Identity Resolution
Unlock up to 3X more opportunities to engage and convert unauthenticated users with Meiro's real-time customer identity resolution. By stitching anonymous interactions into known unified customer profiles, Meiro makes more customers addressable with precise, automated personalization, helping you drive more conversions.
- Real-time identity resolution
- Supporting complex B2B and B2C customer definitions
- Graph-based customer model
- Unlimited stitching rules
Proven Impact
Trusted results at scale
+30% Increase in conversion rates
x3 Increase in addressable audience size
x2.3 Increase in gross profits
+92% Increase in ad campaign CTR
How It Works
Five pillars of accurate customer identity
From first anonymous visit to full unified profile — Meiro resolves customer identity at every stage of the journey.
01
IMPROVED ADDRESSABILITY
Recognize and reach more customers in real time
Customers interact with your brand across devices and browsers—logged in or anonymous—leaving behind fragmented data tied to various identifiers (e.g., email, device ID, cookies, etc.). Meiro stitches together anonymous and authenticated interactions into a unified profile, enabling seamless customer recognition across touchpoints.
02
REAL-TIME IDENTITY STITCHING
Every minute counts when recovering lost conversions
Retargeting users who abandon a form or a checkout within minutes is crucial for improving conversion rates. While legacy CDPs run batch identity stitching overnight at the expense of your business results, Meiro handles large-scale computation and updates customer profiles in real-time, enabling instant re-engagement instead of losing a 24 hours to inefficiency.
03
FLEXIBLE CUSTOMER DEFINITIONS
Tailor identity resolution to your business model
Meiro's flexible identity stitching can adapt to B2C, B2B, and complex hybrid structures, based on your unique business model, customer definitions, and use cases. By tracking individuals, households, accounts, and multi-user organizations and supporting dynamic customer relationships, Meiro stands among the few CDPs able to handle this level of complexity.
04
GRAPH-BASED CUSTOMER MODEL
Track customer journeys across the entire funnel
Most systems recognize customers only after login or purchase, losing valuable pre-conversion behavioral data. Meiro persistently tracks anonymous users from the first touchpoint, backstitching historical interactions to their profile once they authenticate. Our real-time graph identity model maps relationships between data points, while automatic deduplication maintains clean, continuously evolving rich profiles.
05
NO LIMITS ON STITCHING RULES
Achieve the most accurate customer identity
Unlike CRMs that rely on hard IDs like email, Meiro CDP supports any number of unique identifiers, without restricting you to a single data type. You can also apply unlimited data sanitization and quality improvement rules, accounting for case sensitivity, human input errors, blacklisting certain identifiers or test accounts, and prevent incorrect stitching.
Use Cases
Real-world impact of accurate identity
+26% increase in conversion
Shopping cart abandonment
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations
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+23% increase in conversion
Anonymous visitor personalization
Retarget returning anonymous web visitors with personalized content to improve likelihood of conversion.
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+92% better ROAS
Reduce Ad Spend
Use 1st-party data for real-time segmentation and lookalike modeling to optimize ad performance and reduce wasted spend on already-converted or low-intent audiences.
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