Composable, PDPA-Ready CDP
Customer Data Platform (CDP) for Singapore 🇸🇬 & SEA
Headquartered in Singapore, Meiro is a composable CDP built locally for the region's regulated markets. Customer data stays private, compliant, and under your control — while marketing gains speed and IT keeps governance.
- Deploy CDP in your own Singapore cloud or on-premise
- Real-time personalised experiences, including WhatsApp
- Keep data compliant with PDPA and industry guidelines
- Enable marketing with IT-grade security
Get in Touch with Our CDP Experts
Deliver Personalised Experiences Across SEA Engagement Channels
WhatsApp & SMS
With WhatsApp dominating in Singapore and Southeast Asia, and SMS trusted for banking and compliance, these channels remain the fastest and most reliable way to engage customers.
- Send personalised promotions, alerts, and reminders instantly
- Automate onboarding, renewals, and service notifications
- Deliver compliance-critical messages such as 2FA and banking alerts
Social & Paid Media
Meta (Facebook & Instagram), Google/YouTube, TikTok dominate paid reach in Singapore.
- Improve targeting and attribution with conversion API
- Power look-alike campaigns based on loyal customer profiles
- Export cookie/email-based custom audiences to ad platforms
Live Chat
Web chat is a key service and sales channel in Singapore's banking, telco, retail, and utilities sectors.
- Trigger real-time journeys from chat interactions (intent, abandonment, CSAT/NPS)
- Seamlessly hand off to human agents (Intercom, Zendesk, Genesys, LivePerson) with full CDP context
Email remains a cornerstone of digital communication, especially for personalised journeys in finance, retail, and education.
- Deliver personalised onboarding and welcome journeys
- Build post-purchase nurturing flows that cross-sell or upsell
- Extend loyalty program engagement with targeted newsletters
Most Frequently Used Out-Of-The-Box Models & Audiences
RFM Segmentation
Identify your most loyal, high-value customers and tailor VIP experiences or premium offers.
Customer Lifetime Value
Predict long-term revenue potential of each customer and allocate marketing budgets more effectively.
Churn Score
Spot at-risk customers before they leave, and trigger proactive retention journeys.
Win-Back Campaigns
Target lapsed customers with context-aware offers that maximize the chance of returning.
Dormant Customer Reactivation
Detect inactive customers and re-engage them with personalized offers.
Engagement Score
Measure activity across channels to identify your most active customers and nurture them further.
How Meiro Fits in Your Architecture
Real-Time Activation
Trigger journeys to WhatsApp, SMS, and email in real-time. Sync privacy-safe audiences to social ads and display platforms.
AI-Ready
AI is only as smart as the data you feed it. Meiro CDP fixes your data foundations so every AI-generated insight, decision, and campaign drives real business value.
Compliance with PDPA
Deploy in Singapore or on-premises with zero vendor data access. Your data stays within Singapore, in your private infrastructure, meeting the strictest data sovereignty requirements.
Composable Architecture
Integrates with CRMs, data warehouses (BigQuery/Snowflake), analytics, marketing, and advertising platforms.
PDPA Compliance & Data Protection
In Singapore, enterprises must balance customer experience with PDPA and sectoral rules. Meiro helps by enabling private deployments and consent-aware data activation.
Apply technical and organisational safeguards for storage/transfer/processing; monitor and log activity; report incidents to the PDPC.
Store/process data in Singapore; allow cross-border transfers only with comparable protection and documented controls.
Use a lawful basis (e.g., consent/deemed consent), give clear notices, and keep auditable consent and usage records.
- Deployments in Singapore Cloud Regions or on-premise cloud
- All personal data remains under your control within Singapore jurisdiction
- Alignment with PDPA requirements and MAS Technology Risk Management Guidelines
- Full auditability and consent logs to demonstrate compliance
- Cross-border transfer controls where regional activation is required
- Data subject rights automation (access, correction, withdrawal of consent)
- No vendor data access — your data stays in your infrastructure
Cloud & Infrastructure Options in Singapore
Data sovereignty and secure hosting are key concerns under PDPA. Singapore enterprises now have multiple options to host Meiro CDP locally — ensuring compliance, security, and low latency. Deploy Meiro in your Singapore VPC (AWS/GCP/Azure), on-premise, or in local data centers — with zero vendor access to your data.
Multiple Singapore and SEA cloud regions offering compliance with regulations.
Learn more →Singapore and SEA coverage with strong data residency options.
Learn more →AWS Singapore region providing the lowest latency for local deployments.
Learn more →Cost-effective cloud infrastructure with a Singapore data center.
Maximum control and full compliance with national and sector-specific regulations.
Learn more →Start with the experience built for your team.
Two different products. Two different entry points. Each designed for how your team actually evaluates software.
Try Pipes for free
Full product access on real infrastructure. Evaluate Meiro Pipes with your own data, your own events, your own stack.
- Ingest events and configure identity resolution from day one
- Connect your warehouse, CRM, or ad platform via 300+ destinations
- Full REST API and CLI access throughout your trial
No commitment · No credit card · 30-day trial
Explore the interactive demo
A self-guided, on-demand walkthrough of the full Meiro CDP. Real product. No setup. No scheduled call.
- See unified customer profiles and audience building in action
- Walk through omnichannel activation across email, push, and ads
- Understand how Meiro captures data, resolves identity, and powers journeys
On-demand · No sign-up · ~8 min
Need a personalized walkthrough with a Meiro expert? Book a custom demo →
Meiro vs. Traditional SaaS CDP Vendors
| Meiro | Traditional SaaS CDPs | |
|---|---|---|
| Data Storage | ✓ Runs in your infrastructure — cloud or on-premise. | ✗ Data stored in vendor-controlled cloud. |
| Deployment model | ✓ Private deployments in any region, any cloud, or on-premise. | ✗ Multi-tenant SaaS. |
| Data residency compliance | ✓ Fully compliant, as data can be stored in any cloud data center or on-premise, anywhere in the world. | ✗ Limited; cloud-centric with a few regional options. |
| Security | ✓ No external data storage = reduced breach risk. | ✗ Increased exposure through third-party data processing. |
| Architecture | ✓ Composable and infrastructure-agnostic. | ✗ Mostly monolithic and vendor-specific. |
| IT & Marketing alignment | ✓ Governed by IT, used by Marketing. | ✗ Often designed only for Marketing — little IT visibility & control. |