Retail & E-Commerce
CDP for retail and e-commerce
Delight customers with personalized experiences across touchpoints, optimize ad spend, drive ROI and increase customer lifetime value (CLV).
Tried and trusted by e-commerce brands worldwide
Problems we came here to solve
Advertising industry change
Meiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party data, it optimizes campaigns, reaching broader audiences and driving ROI.
Fragmented customer identity
Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth.
Technical data silos
Our CDP addresses the challenge of fragmented customer data by unifying data from various systems like CRM, POS, and advertising platforms, enabling complete customer views and enhancing marketing efficiency.
Success story from Australian pharmacy chain
- Required vendor compliant with Australia's data residency requirements
- Lack of holistic view of customer data across touchpoints
- Time-consuming audience building for each marketing channel
- Inefficient retail media monetization
- Hosted Meiro CDP on Australian DigitalOcean datacenter
- Unified data across touchpoints with identity resolution
- Provided user-friendly tools for no-code audience segmentation
- Streamlined and automated media planning for vendors
What e-commerce brands love about Meiro CDP
Consolidated online & offline data
By collecting real-time user interactions across browsers, devices, and touchpoints, online and offline, Meiro consolidates a holistic, single view of customers. Our persistent 1st-party web and mobile app tracking ensures a smooth transition to a cookie-less future and enables engagement even with unauthenticated users.
No-code, granular segmentation
Easily create complex audience segments in real time without a single line of code or IT support. Our intuitive CDP empowers business teams to leverage 1st-party audiences for various purposes: automate marketing campaigns, personalize customer experiences, optimize ad performance, unlock new revenue streams.
Omnichannel campaign orchestration
Meiro provides a centralized platform for activating customer data in cross-channel marketing campaigns, tailored to each customer's unique journey and needs. Seamlessly integrate your existing marketing stack with our pre-built integrations, or leverage Meiro's native tools.
Hyper-personalization
Meiro CDP leverages historical data in combination with real-time interactions enabling brands to provide personalized customer experiences that maximize conversions and ROI. Craft personalized offers and recommend products based on behavior, purchase history, interests, affinities, and more.
Ads budget optimization
Securely feed 1st-party data to advertising platforms for precise targeting and personalization, reducing ad budget waste. Use Meiro's direct integrations with advertising platforms such as Facebook and Google for lookalike modeling, suppression campaigns, and retargeting of anonymous visitors.
Analytics and reporting
In addition to bespoke customizable analytics & dashboard solution built into Meiro, we support seamless integrations of any customer or performance data gathered in the CDP into the client's existing BI tools, Data Science, and ML platforms.
CDP use cases for retail and e-commerce
+26% increase in conversion
Shopping cart abandonment
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations.
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+92% better ROAS
Reduce ad spend
Use 1st-party data for real-time segmentation, lookalike modeling to implement ad performance and budget optimization tactics across ad platforms.
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+23% increase in conversion
Anonymous visitor personalization
Retarget returning anonymous web visitors with personalized content to improve likelihood of conversion.
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Download the entire library of CDP use cases
Access this free collection of proven, revenue-generating use cases we've built for our e-commerce and retail customers.
200% Increase in cross-device addressability for abandoned basket emails alone
"They have a team of professionals who make onboarding smooth. They provide great guidance, and I can honestly say that their knowledge comes from extensive experience. If I am thinking about CDP and how it should look within the company, I truly believe that Meiro CDP is a benchmark."
Here's how Meiro is different from other CDPs
Wall-to-wall approach
From data integration, cleaning, and management to omnichannel marketing activation — get all in one and achieve faster time-to-value without rebuilding your MarTech stack or setting up any additional infrastructure.
Flexible delivery model
For security-driven clients required to comply with local data residency regulations, we offer single-tenant solutions for private hosting in every major cloud or on-premise anywhere in the world.
Built to adapt and grow with you
Meiro CDP is a transparent, flexible, and scalable solution that seamlessly integrates with the client's tech stack and existing internal systems, promoting efficiency, security, and data control.
Ease of use
Business users gain autonomy from overburdened IT teams with no-code audience segmentation and comprehensible customer insights available for immediate marketing activation and analytics.
Ready to take your personalization game to the next level?
Unleash the full potential of your customer data. Let's talk!