Data Control Plane
Capture and route data
Profile Engine
Build unified customer profiles
Activation Layer
Activate across channels
Platform
Deploy anywhere / Private deployment
Pipes → Audiences → Engage. Self-hosted on your cloud, on-prem, or managed. Zero data egress.
Technical
Data engineers, architects & developers
Marketing
Marketers, analysts & CX teams
AI & Agents
AI-first teams building agentic workflows
300+ integrations
Connect your existing stack across analytics, marketing, data warehouses, and more.
Amazon EMR (previously Amazon Elastic MapReduce) is a managed cluster platform that simplifies running big data frameworks, such as Apache Hadoop and Spark , on AWS to process and analyze big amounts of data.