BFSI
Double opt-in
Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.
Industry
Funnels
Channels
Metrics
Client's challenges:
The challenge is to design a DOI system that is effective in ensuring that customers have given their consent to receive email campaigns from the company.
Meiro's solutions:
To ensure compliance with email marketing regulations and enhance the quality of email subscribers, a Double Opt-in (DOI) system is recommended. This system sends a confirmation email or a push notification to customers after they sign up, with a link that the customer must click to confirm their email address and consent to receive email campaigns.
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