Enriched Signals to Ad Platforms
Client-side tracking drops signals due to ITP and ad blockers, while CAPIs underperform when identifiers are missing or inconsistent. Meiro Pipes enriches events server-side with customer IDs and attributes via identity resolution, delivering clean, match-ready conversions to Meta, Google, and TikTok.
Client's challenges:
The end of third-party privacy means browser-side tracking is dying, and companies are wasting over $2M annually on bad attribution. Poor CAPI implementations often drive match rates below 50%, causing a 40% loss in ROAS and creating a revenue problem disguised as a technical one. Without consistent identifiers passed across tools, marketing budgets are burned by silent client-side failures and fragmented identity data.
Meiro's solutions:
Meiro Pipes offers precision identity matching for Meta CAPI, Google Enhanced Conversions, and TikTok Events API with a target match rate of over 80%. By utilizing identity-aware routing, the platform resolves identifiers server-side to ensure stable attribution and recovered ad efficiency. This native measurement layer allows growth and performance teams to optimize outcomes reliably without the limitations of traditional browser-side tracking.
Looking for ways to improve campaign performance?
Look no further — Meiro's unified customer data platform has everything you need.
