E-commerce & Retail
RFM analysis and scoring
Leverage every customer interaction to rank them in real time and use these attributes in segmentation and campaign targeting.
Industry
Funnels
Channels
Metrics
Client's challenges:
Historically customer scoring and segmentation was a batch process a company would run twice a year. The problem is that the customer can change segments based on the latest transaction or a few clicks in the app. If these signals are not being considered in how we treat this customer, brands lose opportunities to create value.
Meiro's solutions:
Meiro’s algorithm leverages every single interaction of each customer in real-time and rank them accordingly. This classification can be instantly used in segmentation and campaign targeting.
- RFM segments: to identify distinct customers segments and customize their engagement strategy
- Propensity scoring: how likely particular customer is to convert
- Product lifecycle scoring: combination of signals into one metric that tells how ready particular customer is to replace their product.
Looking for ways to improve campaign performance?
Look no further — Meiro's unified customer data platform has everything you need.
