Applying behavioral economics to improve personalisation & CX
In today’s competitive digital landscape, understanding *why* customers make decisions is just as important as *what* they do.
In this exclusive webinar, we explore how behavioral economics can transform your personalization strategy. Learn how to map the “messy middle” of decision-making, reduce friction, and deliver timely nudges that drive customers to action.
Hosted by Paco Albie (Digital Immersion) and Pavel Bulowski (Meiro), this session blends cognitive science with real-world martech to unlock incremental LTV and lower CAC across channels.
Who Should Attend
- Marketers and CX leaders seeking better personalization strategies
- Product managers working on journey design and conversion optimization
- Data teams building cohort models and decisioning frameworks
- CRM and automation professionals driving omnichannel engagement
Key Takeaways
- Identify key “moments of truth” in the customer journey
- Apply behavioral economics to improve next-best action recommendations
- Map and simplify exploration-evaluation loops in the buyer’s journey
- Build customer cohort scorecards for precise segmentation
- Activate journeys across Email, SMS, Push, Web, App, and Paid Media
Speakers
Paco Albie
Co-Founder, Digital Immersion
Paco Albie is the Co-Founder of Digital Immersion and a seasoned expert in digital transformation and ecommerce strategy. With leadership roles at Nike, Chemist Warehouse, and Love To Dream™, he has driven measurable growth through innovative digital strategies.
Pavel Bulowski
Co-Founder & CPO, Meiro
Pavel Bulowski is the Co-Founder and Chief Product Officer at Meiro, a Customer Data Platform empowering brands to unify, analyze, and activate their customer data. With a background in data strategy and product development, he has helped numerous brands transform raw data into actionable insights.