Marketers Have Identity Crisis, We Have a Solution
Behind every personalized campaign, every accurate customer insight, and every measurable marketing impact lies one core capability—identity resolution. It’s what turns fragmented, anonymous data points into a unified, living customer profile that marketers can actually act on. In this session, Karel Holub, Senior Solution Engineer at Meiro, will take you deep inside how Meiro’s identity graph works—resolving identities across devices, sessions, and channels to create a Single Customer View that updates in real time. You’ll see how multiple identifiers—email, phone, cookie, CRM ID, or app login—are stitched together through deterministic and probabilistic rules to form a single, persistent profile.
You’ll also explore the practical side of building and maintaining reliable identity stitching—how to design matching rules, prioritize identifiers, manage edge cases, validate match quality, and safely re-stitch profiles as data changes over time. Finally, the session will demonstrate how these unified identities power real outcomes: expanding addressable audiences, connecting online and offline behaviors, and enabling compliant personalization across channels. Whether you’re a data engineer, marketer, or partner, you’ll leave with a clear understanding of how identity resolution transforms disconnected fragments into actionable customer intelligence.
Who Should Attend
- Marketing & CRM professionals driving personalization and lifecycle campaigns
- Data and analytics teams responsible for customer data quality and governance
- Martech and CDP owners integrating multiple data sources and channels
- Implementation partners and consultants working on CDP deployments
Key Takeaways
- Understand how identity resolution works in practice—from data collection to activation
- Learn to design and validate matching rules that connect anonymous and known profiles
- See how a trustworthy Single Customer View fuels measurable marketing performance and personalization
Speakers
Karel Holub
Solution Engineer ,Meiro
With over 15 years of experience in systems for personalized client communication, Karel is dedicated to helping businesses implement scalable, tailored communication strategies. His expertise lies in transforming customer interactions into meaningful, brand-strengthening experiences.
Pavel Bulowski
Co-Founder & CPO, Meiro
Pavel Bulowski is the Co-Founder and Chief Product Officer at Meiro, a Customer Data Platform empowering brands to unify, analyze, and activate their customer data. With a background in data strategy and product development, he has helped numerous brands transform raw data into actionable insights.