[Webinar] Future of Advertising:
Pivoting Without Cookies
The shift away from cookies had already started in 2018 with two-thirds of cookies getting rejected by web browsers. It only became more intense when Google announced in January 2020 to ban all third-party cookies and affecting almost all advertising strategies. This is a big problem that everyone in the advertising space needs to solve right now. What is the future of digital advertising? How should you run your marketing and advertising campaigns? Join our speakers from Meiro CDP, She Loves Data, Singapore Press Holdings, WARC, Dentsu, and South China Morning Post on the 14th of January at 2 PM \[Singapore Time\] to get inspired and gain insights on the future of advertising and how to prepare for it. This event is hosted by Gavin Floyd the Head of Consultancy at Breathe.
Speakers
Pavel Bulowski
CMO at Meiro CDP
Pavel Bulowski is the Co-founder and COO of Meiro Customer Data Platform — a Singapore based tech startup that transforms how large organizations manage and activate customer data. Pavel has deep experience managing and advising B2C and B2B businesses in Asia Pacific.
Gabey Goh
Asia Editor at WARC
Gabey has reported on the marketing and technology sectors for over ten years, with experience in online media, magazines, newspapers, and radio. Outside of journalism, she has served as a marketer in agency and corporate environments.
Devendra Shivhare
Head of Engineering, Media, Marketing & Advertising Technology at SPH
Devendra is a veteran in tech & data with 16+ years' experience. He has helped hundreds of companies from emerging startups to Fortune 500 leaders to create growth strategies that have generated millions in incremental revenue.
John Thankamony
Client Partner & Programmatic Lead at Dentsu
John is a data-driven digital marketing leader with 12 years' experience in marketing strategy, account management, media operations, product management, data and ad tech in markets across APAC.
Rica Raubenheimer
Digital Product Manager, Advertising and Marketing Solutions at SCMP
Rica heads SCMP's digital insights team and is the product lead for SCMP Lighthouse — SCMP's proprietary insight and activation platform. She has spent the past six years working in the integrated marketing industry.