[Webinar] Measuring attribution and ROI in today’s scenario
Gartner showed that 44 % of marketers participated in the recent martech study said they’re unable to measure marketing ROI. They face the problem of piecing together a current, coherent, and most importantly detailed customer identity. Our speakers will share with you how to create a full picture of your customer journey and correlate your in-app data with offline & online behaviour data.
Join our speakers from Meiro CDP and Adjust on the 25th of November at 4 PM [Singapore Time] to get inspired and gain insights on the measurement of the customer journey across the platforms:
Speakers
Manish Gambhir
Business Solutions Manager at Meiro CDP
9 years of hands-on Technology and Marketing experience has shaped Manish into the hardcore adtech and martech industry professional he is now.
Ajit Pawar
Partnerships Manager at Adjust
Ajit Pawar handles the Partnerships Manager role for Southeast Asia at Adjust, nurturing and growing the flourishing partner ecosystem to help drive business growth.
Shantanu Dasgupta
Chief Strategy Officer for SEA at ADK
Shantanu has over 13 years of experience in spearheading the communication strategy for brands across APAC. He is currently the CSO for ADK SE Asia.