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Marketing5 Ways to Get Smarter at Advertising: Improve ROAS While Reducing Ad Spend
Advertising can feel like pouring money into a black hole if it’s not done right. But with a few savvy strategies, you can cut through the noise, improve ad performance, and get better returns on your ad spend—all without relying on an agency. Here's how to boost ROAS (Return on Ad Spend) and make every ad dollar count.
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MarketingAI in Marketing: Balancing Experimentation with Driving ROI
Discover how artificial intelligence (AI) is transforming marketing, from personalized recommendations to predictive analytics. Learn strategies for balancing AI-driven experimentation with long-term ROI through real-world case studies, insights, and best practices.
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MarketingNavigating Personal Data Protection Laws with Meiro: OJK Compliance for BFSI
Meiro's mission is to ensure our clients can meet data privacy obligations with confidence. For businesses operating in the BFSI (Banking, Financial Services, and Insurance) sector, navigating OJK regulations is critical to maintaining trust and compliance, and Meiro is here to guide that journey.
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NewsMeiro CDP Achieves AWS Foundational Technical Review Certification and Joins AWS Partner Network
The AWS Foundational Technical Review (FTR) is more than just a milestone—it’s a rigorous evaluation that sets the highest standards for security, reliability, and performance. By completing this review, Meiro has proven its technical soundness and readiness to meet the needs of businesses at any scale and demonstrated that our composable Customer Data Platform (CDP) is not only equipped to meet today’s challenges but is also designed to evolve with the demands of tomorrow’s digital landscape.
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Beyond the Hype: Meiro's AI Hackathon Delivers Real CDP Value
In the rapidly evolving landscape of AI and data management, it's easy to get caught up in the hype. At Meiro, we recently took a step back and asked ourselves: How can we harness AI to add real value to our customer data platform (CDP)? This question led us to organize an AI-focused hackathon that set us apart from the crowd.
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Product updatesJuly Update: Better version of Mobile SDK
This upgrade focused on the Mobile SDK channel, bringing real-time insights and seamless mobile engagement straight to your fingertips.
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NewsMeiro Achieves "High Performer" and "Easiest To Do Business With" Badges in G2’s Summer 2024 Report
In G2's Summer 2024 report, Meiro was awarded multiple "High Performer" badges and an "Easiest To Do Business With" badge! This achievement in the Customer Data Platform (CDP) category comes from Meiro’s exceptional satisfactory ratings and is a testimony to our client-centric approach.
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Product updatesMay Update: Analyse cross-device customers' journeys in one view
Introducing the newest feature, Funnels, a no-code analytical tool to help you understand cross-device customer journeys and optimise the performance of your marketing campaigns.
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Product updatesMarch update: Better version of Mobile Push
This upgrade focused on the Mobile Push channel, streamlining your campaign management and adding functionality for optimizing both customer experience and engagement.
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Product updatesNew feature to help find more customers: Lookalike Segments
Meiro’s Lookalike Segments are made to broaden your marketing initiatives' reach, relevance, and Conversion Rates by leveraging CDP attributes and historical behavior to find more users within your CDP database who share characteristics similar to your target audience profiles, enhancing the precision of your targeting.
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NewsMilestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth 🎉
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.
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Product updatesThe best of 2023: Recap of great product innovations
In 2023, we concentrated on enhancing activation features within our data management technology. These updates underscore our dedication to expanding marketing automation capabilities and delivering impactful omnichannel communication. Throughout the year, we introduced key innovations like Mobile Push, a revamped User Interface, Email Channel integration, and an AI-powered content assistant.
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MarketingHow to maximize ROI of a Customer Data Platform through incremental revenue
Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.
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Product updatesMeiro product milestones: recap of H1 2023
Discover Meiro's strides in H1 2023: 20 new features, enhanced UI, real-time notifications, seamless data integration & AI-driven content. Shaping experiences, one innovation at a time.
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MarketingDebunking the “Three Year Lie”: A New Approach to Retail Digital Strategy
If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.
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NewsMeiro Recognized as One of the Top 10 Big Data Companies in Singapore of 2023
Meiro is named one of the Top 10 Big Data Companies in Singapore, acknowledged for exceptional services and solutions at the Top Asia Corporate Ball 2022/2023.
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MarketingThe new Google Analytics 4 – Big change for marketers?
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?
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MarketingThe power of advanced customer identity resolution in driving exceptional marketing results with CDP
Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.
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Data-driven customer journeys with Meiro’s new partner, Labrys
Meiro has formed a strategic partnership with Labrys to jointly deliver data-driven, personalized customer experiences.
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Retarget anonymous web visitors on Facebook with Meiro
Meiro brings you a more powerful integration with Facebook Ads
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