Latest articles

Data Governance & Compliance In Singapore - The Game Changer

Businesses must start to embrace governance and compliance as part of a data-driven culture in order to succeed in digital transformation.

What does the next decade have in store for the marketers?

One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.

Data-driven Marketing: The Benefits of CDP vs DMP

CDPs and DMPs aren’t competitors, they’re complementary. Here are just a few of the benefits of both CDPs and DMPs.

Drive better marketing results with Meiro's new consulting partner ADA

Meiro is excited to announce a new partnership with ADA Asia – a data and artificial intelligence marketing agency with a strong presence across multiple markets in Asia (Malaysia, Indonesia, Thailand, Philippines, Singapore, South Korea, Cambodia, Sri Lanka, Bangladesh).

Singles day & Black Friday - How CDP can help you to do better in 2019

This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s how a customer data platform (CDP) can help you get it right in 2019.

The Business Value of a Customer Data Platform

The era of personlization is here, but few businesses are getting it right. It’s not their fault, the CDP space has been woefully underserved - but that’s changing. There are now viable CDPs on the market, and the potential for data activation and personalization are near-endless. Here’s how a CDP can improve the way your organization works.

Under the hood of a Customer Data Platform (CDP)

DATA NERD ALERT! So far we have focused on the business problems from the point of view of marketers and business problem owners. In this post, we let you in on the magic that happens under the hood. Our CTO will walk you through our approach to data engineering as connectivity is a critical function of a Customer Data Platform.

3 Practical Tips To Make Your Remarketing Remarkable Again!

The opportunities with remarketing are endless - offering you a sharpshooter-like precision in targeting to optimize your marketing spend. But the one question you may have is… Where do I begin?

Meiro and She Loves Data at Big Data World Singapore wrap up

We got a chance to participate in an exciting event we co-produced as part of Big Data World conference in Singapore and we came away impressed, optimistic, enlightened, and more

Meiro | Our Manifesto

Our team has been working with data for years, and we’ve heard the same refrain time and time again from marketers: They need a real solution to their data problems. They know they have “big” data, they know that they know quite a bit about their customers, but they don’t have the tools to activate that data to actually reach audiences as individuals with unique messages.

Meiro is here!

We’ve seen far too many companies that are unable to realize the potential of their data - so we decided to do something about it. The result is Meiro, a Customer Data Platform (CDP) that unifies your data, builds rich customer profiles, and creates enriched custom audiences to be delivered to any customer activation platform - with just a few clicks.

Top 5 Tactics for Engaging and Converting Anonymous Website Traffic with Personalization