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NewsMeiro CEO recognized for driving diversity in Singapore
The CEO of Meiro, an avid data and diversity advocate with a computer science degree was featured in the 2020 SG 100 Women in Tech.
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Product updatesMeiro Business Explorer updates (0.41.0)
With the new release of Meiro Business Explorer, we would like to introduce customizable user definitions. Pick and chose the right access for the right people and create the user of your choice tailored to your needs!
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Meiro Business Explorer updates (0.38.0 and 0.38.1)
Set up an additional attribute of your choice in the Customers tab. The attribute can be set by the administrator in the Settings tab
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Meiro Business Explorer updates (0.37.0)
In this release Customer Definition tab that allows excluding customers without certain attributes present and profile stitching attributes.
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NewsDemystifying Adtech & Martech – Webinar with She Loves Data & Meiro
She Loves Data – the volunteer-run, non-profit organization run by Meiro founders, led a webinar to demystify adtech & martech buzzword terms for women in marketing & related occupations and open new vistas of opportunities to them.
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BusinessHow Apple did (not) kill a 330B$ industry
The upheaval of Apple killing IDFAs has sent marketers into their bunkers fearing a post-apocalyptic market change. Though we’re here to tell you why this change just might be a great thing.
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BusinessClick and Mortar – The new reality for retail
It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few years.
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DataWhat is a Customer Data Platform (CDP)?
One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product's developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.
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BusinessThe CRM is dead. Long live the CDP
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
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DataDon’t rely on Marketing Cloud to Activate Your Customer Data
Customer data platforms are doing now what marketing clouds have promised for a decade - real-time customer data activation based on rich customer profiles.
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BusinessTypes of Customer Data Platform and Which Would My Business Need?
Manage your customer data better and find the type of Customer Data Platform that best suits the needs of your business and organisation.
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BusinessDigital Transformation In 2020. From Buzzwords To Business Reality
Digital 2020 is going to be about the same things everyone’s been talking about over the last decade. The only difference? No more talk. This is the year that digital finally gets real – Every technology that’s been fun to banter about at conferences will make an impact on the playing field of commerce.
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BusinessIs Customer Data Location More Important Than Data Control?
Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?
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BusinessLifting The Veil On Customer Experience In Jakarta
If your business isn't revolving around customer experience, we think it's time you get in the game.
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DataWeb Tracking in 2019, a Seismic Shift in Customer Analytics
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
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DataData management primer: cloud, on-prem and everything in between
What are the standard options for data management? It’s either renting a cloud or building your own on-premise. Learn more about its pros and cons.
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BusinessNotes from Meiro Breakfast Session - Data Strategy
"Start with the big picture and have your roadmap. Be prepared for adjustments along the way.” - Quitterie Marque, General Manager, Data Analytics of International SOS
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BusinessMeiro Breakfast Session - Driving Customer Experience in the Digital Era
In this session, discover what it really means to deliver a customer experience that really matters.
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Data10+1 Reasons Why You Should Not Build a Customer Data Platform (CDP)
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
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MarketingWelcome to Marketer's diary!
Meet Vera and her marketer's diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it's a guide through CDP.
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